{"id":83281,"date":"2015-03-16T14:37:38","date_gmt":"2015-03-16T12:37:38","guid":{"rendered":"http:\/\/www.beogradnocu.com\/?p=83281"},"modified":"2015-03-16T14:37:38","modified_gmt":"2015-03-16T12:37:38","slug":"belgrade-beer-fest-kao-odlican-primer-promotivnog-dogadaja-deo-americkog-udzbenika-think","status":"publish","type":"post","link":"https:\/\/www.beogradnocu.com\/en\/belgrade-beer-fest-kao-odlican-primer-promotivnog-dogadaja-deo-americkog-udzbenika-think\/","title":{"rendered":"&#8220;Belgrade Beer Fest&#8221; kao odli\u010dan primer promotivnog doga\u0111aja deo ameri\u010dkog ud\u017ebenika &#8220;Think&#8221;"},"content":{"rendered":"<p>Ameri\u010dki ud\u017ebenik \u201e<strong>THINK Public Relations\u201c<\/strong><em>, koji se koristi na univerzitetima u Americi je Belgrade Beer Fest naveo kao odli\u010dan primer planiranja doga\u0111aja, marketinga, promocije i odnosa s javno\u0161\u0107u.\u00a0<\/em><\/p>\n<p>Uz veliku panoramu prepunog U\u0161\u0107a, autori ud\u017ebenika Vilkoks, Kameron, Reber i \u0160in navode na koji na\u010din je intenzivnim planiranjem veoma slo\u017eenih segmenata, <strong>Belgrade Beer Fest<\/strong> uspeo da se nadje na svetskoj listi festivala koji dnevno poseti preko 100 hiljada ljudi.<\/p>\n<p><em>\u201eOvo je fantasti\u010dno priznanje za Belgrade Beer Fest. Sada postoje dva renomirana ud\u017ebenika u kojima se nalaze tekstovi i fotografije na\u0161eg festivala, a oba se koriste kao oficijelni ud\u017ebenici na preko tri stotine univerziteta na svetu. Zaista mislim da je ovo pozitivna promocija Srbije koju nije mogu\u0107e vrednosno izraziti. Desetine hiljada ameri\u010dkih studenata \u0107e u\u010diti na primeru festivala iz male Srbije i to je zaista sjajno za imid\u017e zemlje. To je pogotovo va\u017eno jer je re\u010d o turizmu, koji je danas paso\u0161 mira, jer doprinosi \u0161irenju, spajanju i pro\u017eimanju ljudi razli\u010ditih rasa, kultura, dru\u0161tvenih klasa, religija. Ove godine \u0107emo napraviti najbolji festival do sada, a nadam se i ugostiti rekordan broj turista iz celog sveta. Turizam doprinosi pove\u0107anju svesti, toleranciji, razumevanju i ve\u0107em uva\u017eavanju i po\u0161tovanju razli\u010ditosti me\u0111u ljudima. Poruka koju \u0107e posetioci festivala iz drugih zemalja poneti sa sobom, da je Srbija gostoprimljiva zemlja, \u017eeljna dru\u017eenja i interakcije sa okru\u017eenjem, najva\u017enija je i nemerljiva vrednost Belgrade Beer Festa<\/em>\u201d, izjavio je tim povodom\u00a0Dejan Grasti\u0107\u00a0ispred Beogradske kulturne mre\u017ee<\/p>\n<p>Prvo veliko priznanje festival je dobio kada je 2010. godine <strong>case study Belgrade Beer Festa<\/strong> uvr\u0161ten u ud\u017ebenik \u201ePR strategic and practice\u201c Denisa Vilkoksa. On je tada izjavio da se trudio da nadje i druge slu\u010dajeve na kojima bi svojim studentima pokazao kako treba promovisati odredjeni dogadjaj, ali da Beer Fest ostaje njegov \u201eomiljeni primer\u201c.<br \/>\nVilkoks je jedan od najpoznatijih svetskih stru\u010dnjaka i predava\u010da iz oblasti odnosa s javno\u0161\u0107u. Autor je \u010duvene knjige \u201eOdnosi s javno\u0161\u0107u: strategije i taktike\u201c koja je do\u017eivela devet izdanja i koristi se na 350 univerziteta \u0161irom sveta. U toj knjizi, popularno nazvanoj \u201eBiblija pi-ara\u201c, Vilkoks je za napisao:<\/p>\n<p>\u201e<em>Belgrade Beer Fest odli\u010dan je primer kako lokalna inicijativa i podstrek mogu da kreiraju doga\u0111aj koji \u0107e privu\u0107i ne samo lokalnu, nego i regionalnu i me\u0111unarodnu publiku. Ovaj festival pokazuje kako marketing, promocija i odnosi sa javno\u0161\u0107u mogu da izgrade svest o nekom doga\u0111aju. Organizatori su na odli\u010dan na\u010din promovisali Beer Fest, na\u010diniv\u0161i od njega veliku turisti\u010dku atrakciju i za samu Srbiju.\u201c<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ameri\u010dki ud\u017ebenik \u201eTHINK Public Relations\u201c, koji se koristi na univerzitetima u Americi je Belgrade Beer Fest naveo kao odli\u010dan primer planiranja doga\u0111aja, marketinga, promocije i odnosa s javno\u0161\u0107u.\u00a0 Uz veliku panoramu prepunog U\u0161\u0107a, autori ud\u017ebenika Vilkoks, Kameron, Reber i \u0160in navode na koji na\u010din je intenzivnim planiranjem veoma slo\u017eenih segmenata, Belgrade Beer Fest uspeo da&hellip;<\/p>\n","protected":false},"author":9,"featured_media":83283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[332,3,340],"tags":[],"class_list":["post-83281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin","category-vesti","category-zivot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;Belgrade Beer Fest&quot; 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